Head over to Interbrand’s Brand Channel, where this week I have reviewed DAWN’s website.
28
Jun
08
1 Response to “Dawn Review at Brand Channel”
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Hi. My name’s Ahmad Baeg Chughtai and I’d like to talk to you about your white paper on the Brand Channel, as the marketing strategy is of interest to me.
I am involved in public relations in the US and I think creating Brands for countries is a very post-modern approach – it’s a very forward thinking strategy that Pakistan could greatly benefit from.
I’m skeptical, however, about its practicality. That is, convincing a government of a country that has historically been retrogressive rather than progressive. Amongst other things, I have a few questions in mind concerning the brand’s ability to overcome current world impressions, including how it will fit in with the present international relations theories.
If you’re interested in discussing these with me, I’d like you to contact me on my email address.
Sincerely,
Ahmad B. Chughtai