Branding Pakistan

Most of those who know me are aware that launching a Branding Initiative for Pakistan is something that is very very close to my heart. A while back, I wrote a paper on what a potential way forward can be for Pakistan to Brand itself, and the said paper has now been published as a White Paper at Brand Channel.

Check it out.

All of us, and all of you need to do our bit to Brand Pakistan in whatever way we possibly can, be it from talking about the Positives in Pakistan to writing and Blogging about it.

Here’s hoping for the day that Pakistan will have improved infrastructure and the authorities will be putting a whole hearted effort into launching the Branding Initiative.

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