Branding Pakistan

Most of those who know me are aware that launching a Branding Initiative for Pakistan is something that is very very close to my heart. A while back, I wrote a paper on what a potential way forward can be for Pakistan to Brand itself, and the said paper has now been published as a White Paper at Brand Channel.

Check it out.

All of us, and all of you need to do our bit to Brand Pakistan in whatever way we possibly can, be it from talking about the Positives in Pakistan to writing and Blogging about it.

Here’s hoping for the day that Pakistan will have improved infrastructure and the authorities will be putting a whole hearted effort into launching the Branding Initiative.

Personal Branding

Check out Netxpress Online for my weekly column. This week, I talk about how Personal Branding is important and how *YOU* need to think and market yourself as a Brand using the Internet.

Direct Link: http://netxpress.com.pk/2008/05/29/personal-branding-umair-naeem/

Writesville: Good resrource for Creative Writing

Check out this Blog on Writing and Creative Writing in particular. Has some good resources.

Random Noise Generation in Pakistan Telecom Advertising

Mosey over to Netxpress Online to view the latest installment of my weekly column. This week, I take a scathing look at the lack of creativity in the Pakistan Telecom Advertising.

What a Futurist is!

A Futurist is someone who imagines what the future will be like. Something akin to Jules Vernes I’d say… the reason why I felt it important enough to post was that of late I have ran across a number of people describing themselves as Futurists on online communities and web-zines. I guess technically we are all Futurists. And Thinkers. And Hopers.

Lets be Doers too.

Welcome to Pakistan, Alltop, and a Zong shaped Dissapointment

Checkout http://www.netxpress.com.pk for my latest column. This week, I talk about the launch of Alltop Pakistan, and the revelation that the very refreshing Zong ‘walk about’ ad was a copy of this British Ad!

State of the Pakistani Rupee

Great article on the devaluation of the Rupee here. All is not as bad as it seems! Give it a read!

Zong-ing the Telecom

Check up on my weekly column at http://www.netxpress.com.pk for a review of the new Zong Telecom Ad campaigns and the cluttered media environment of the cellular industry.