Telenor may be one of the Telecom brands in Pakistan, but does their website live up to the Brand’s promise?
For the answer, head over to Brand Channel, where this week I review the Telenor Pakistan website.
July 19, 2008
Head over here for a clip from my recent appearance on Samaa TV’s ‘Bits and Bytes’ where I talk about the potential for Online Marketing in Pakistan.
July 19, 2008
Head over to Interbrand’s Brand Channel, where this week I have reviewed DAWN’s website.
June 28, 2008
Click on to Netxpress Online for the final two parts of my series on Online Communities.
Part 3 takes a look at the Bad and Ugly sides of the Online Networks, and Part 4 reflects on the Trends and the potential.
June 28, 2008
Head over to Interbrand’s Brand Channel, where my article on Telecom Branding in Pakistan is the featured Story this week. The article takes an indepth look into the evolution of the Telecom Service Brands in Pakistan, and what the future holds.
For my other writings for Brand Channel, click this.
June 15, 2008
Over the course of the next few weeks, in my column for Netxpress Online, I will be taking a detailed look into the phenomenon that is known as the Online Community; what it is, and what the Good, the Bad and the Ugly sides of it are. I shall also be looking at the trends and what its implications are for Global and Local Societies and Industries.
This week, I’ll be looking at the Good side of Online Communities, and what benefits they bring. You can read the column here.
June 12, 2008
Over the course of the next few weeks, in my column for Netxpress Online, I will be taking a detailed look into the phenomenon that is known as the Online Community; what it is, and what the Good, the Bad and the Ugly sides of it are. I shall also be looking at the trends and what it’s implications are for Global and Local Societies and Industries.
This week, I’ll be looking at the premise behind Online Communities, and what the inherent need was that these Virtual Societies have answered.
You can read the column here.
June 4, 2008
The issue of Blog content being plagiarized is something that has always been in the shadows, but the recent case of Flare Magazine, Islamabad and their regular lifting of articles from the Blogosphere has certainly brought this to a more urgent light.
Now the truth is that the essence of Brand Protection and Intellectual Property Rights Protection is still not very well known in Pakistan and people are generally unaware of what their rights are in this respect.
Pertaining to Blogs, there has been talk that all Blog material is automatically copyrighted. This is wrong from a legal standpoint; if you are publishing Online, than you need to copyright the material with the relevant Copyright Authority in your country.
Of course, it is irresponsible, lazy and criminal; as well as being an affront to the writing community when one writer plagiarizes from another writer, but legally, unless that content is protected, it is not a crime.
To start off, I suggest that all Bloggers and Webzine editors have a Copyright Notice on their Blogs/Website to ensure that at least a) the person copying knows that it is under Copyright Protection, b)it can be proven in the court of law that the writer had warned others from copying his/her material.
You should also check out http://www.marketingsherpa.com/1et/bestofweekly-07-25-05.htm#topic1 which gives more ideas and ways forward for ensuring your Content is Protected.
June 4, 2008
Most of those who know me are aware that launching a Branding Initiative for Pakistan is something that is very very close to my heart. A while back, I wrote a paper on what a potential way forward can be for Pakistan to Brand itself, and the said paper has now been published as a White Paper at Brand Channel.
Check it out.
All of us, and all of you need to do our bit to Brand Pakistan in whatever way we possibly can, be it from talking about the Positives in Pakistan to writing and Blogging about it.
Here’s hoping for the day that Pakistan will have improved infrastructure and the authorities will be putting a whole hearted effort into launching the Branding Initiative.
May 31, 2008
