Join me every week on http://webstudio.ciopakistan.com for my show Hat Trick, which takes a humour filled look at the world of 360 degree Marketing and the various vehicles that can be used for reaching out to your consumers!
09
Mar
09
Hat Trick!
Click on to http://brandchannel.com/features_webwatch.asp?ww_id=412 for my review of Nestle’s Everyday Soul-Mates at Brand Channel!
10
Dec
08
Best South Asian Blog Nominee…
TeethMaestro’s Blog has been nominated as the Best South Asian Blog in the 5th Brass Crescent Awards 2008! The nominee with the most votes will win, so go and vote! A vote for TeethMaestro is a like a vote for Pakistan! Kinda!!
10
Dec
08
Love Pakistan!
I do.. Head over to http://www.buzzvines.com/i-still-love-pakistan-do-you and show your patriotism for Pakistan! 
10
Dec
08
Karachi Bloggers Meet-Up!
The blogging movement in Pakistan has been gaining a lot of ground in the recent years, and we have a number of excellent blogs out there that are worth regular visiting (will be updating my blog-roll soon). The good thing is that Pakistan is finding a voice in the World Wide Web, and it’s beginning to be a voice that’s worth listening to.
As a further boost for the bloggers, CIO Pakistan and Google Pakistan recently caused a stir by holding Bloggers Meet-up Events in Lahore (at LUMS) and in Karachi (at the Royal Rodale). Both events were resounding successes, and more than a hundred bloggers attended (loads more had registered) the Karachi gathering. The events were excellent opportunities for networking and exchanging of ideas within the blogging community. For people new to blogging, it also afforded an excellent introduction into the area (presented by Badar Khushnood of Google Pakistan) and how to potentially make money from it (as illustrated by two of the speakers, Haris and Saad). Sabeen Mehmud and TeethMaestro were also present in the earlier discussion which was masterfully moderated by CIO Pakistan’s Rabia Garib.
All in all, it was a great get-together, and leaves one looking forward to the next one!
Check out http://www.brandchannel.com/features_effect.asp?pf_id=445 for my take on the Branding Story behind Engro Foods’ Olper’s at Brand Channel.
Visit http://www.brandchannel.com/features_webwatch.asp?ww_id=409 for my review of Cricinfo at Brand Channel.
If you’re a writer, then one of the biggest things for you must be to get published and to be read! Possibly to be critiqued… and if all else goes well, to be discovered and be famous!
Well, Harper Collins have launched Authonomy.com, a website that claims to want to flush out the brightest, freshest and newest writing talent around. Just register on the website and you have the chance to upload your novel or the excrept from your novel on the site! It can be read and reviewed and critiqued by others like you… and if its really good, then Harper Collins Editors might come in for you!
Brilliant?!
With an increased media clutter, it is vital for Marketers to use whatever means necessary to reach the consumers’ minds and ears! The Internet and Technology are going to be a huge part of that! Log on to CIO Pakistan, where I write about Technology in the Marketing Mix.
07
Sep
08
Dove vs. the Bloggers!
In a recent presentation on Digital Marketing at the recently concluded Marketing 2.0 in Karachi, Microsoft’s Chris Schaumann spoke about the power of integrating Web2.0 in Marketing strategies.
One of the key points that he made was that as a company, be genuine and honest. When you give out a message, it should not be hypocritical to the other communications that you put out (possibly for other brands of your company). A cool example is the Dove Evolution campaign, part of the Campaign for Real Beauty.
Watch the Dove Evolution Ad here. Anyone who’s studied Marketing and Advertising would know this Ad. Its a truly brilliant concept, and arguably one of the best campaigns in modern times. The message it gives out is very apt as well.
But, some bloggers may have thouht that Unilever was being ‘Holier than Thou’, and they made THIS. The video is called the Evolution of a Slob, and is a good viewing in Internet warfar.
Dove came up with a new Ad in their Real Beauty campaign, called Onslaught. You can watch it HERE. Again a brilliantly done Ad showing the onslaught of Media Noise and propoganda on made up beauty, the key message being, “Talk to your daughter before the cosmetics companies do.”
Unfortunately, Unilever was saying this, and some bloggers did not quite like that. Watch THIS an apt spoof of Onslaught, showing the Media Bombardment that Unilever’s AXE campaigns throw out and how they show females as sex objects. Very different from Unilever’s Real Beauty campaign.
Finally, HERE’S Greenpeace’s take on Dove and Unilever, through a film on Palm Oil. Enjoy.
The bottom line is always be genuine when talking to consumers, and try to ensure that the message is not simply ‘feel good’, but ‘heart felt’.
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